Google Ads & Local Service Ads for Vets
How Veterinary Clinics Can Get More Clients Online
When a pet owner searches “vet near me” or “emergency animal hospital,” they’re ready to act. The first listings they see on Google often decide where they’ll take their pet. That’s why Google Ads and Local Service Ads (LSAs) have become essential tools for veterinary clinics and animal hospitals that want to attract more local clients fast.
Why Google Ads Work So Well for Veterinary Clinics
Google Ads allow your clinic to appear right where pet owners are searching — on the top of page one. Whether they’re looking for dental cleanings, surgeries, or emergency care, you can reach them instantly with highly targeted ads.
Unlike SEO, which can take months to build momentum, Google Ads for vets offers:
Instant visibility
Precise local targeting
Complete budget control
Trackable ROI
What Are Google Local Service Ads (LSAs)?
Google’s Local Service Ads are the listings that appear above traditional Google Ads, showing your clinic name, reviews, hours, and a “Call” button — perfect for urgent pet owners searching on their phone.
They’re pay-per-lead (not pay-per-click), meaning you only pay when someone calls or messages your clinic directly through the ad.
Key Benefits of Local Service Ads for Veterinarians:
Top placement above all other results
Verified business badge (Google Guaranteed or Google Screened) builds trust
Direct calls from pet owners ready to book
Automatic connection to your Google Business Profile for accurate location targeting
Combining LSAs + Google Ads gives your veterinary clinic maximum visibility — capturing both top-of-funnel and ready-to-book pet owners.
Top Benefits of Using Both Google Ads & LSAs Together
Dominate Search Results
With both LSAs and Google Ads running, your clinic can appear multiple times on the first page — outshining competitors and large corporate chains.
Increase High-Intent Leads
LSAs capture emergency and call-ready pet owners, while Google Ads drive appointment bookings and specialty care inquiries.Lower Acquisition Costs
A balanced mix helps reduce cost per lead by 20–40% compared to running one channel alone.Boost Reputation with Reviews
LSAs pull your Google reviews into the ad itself — helping pet owners trust your clinic before they even click.
Common Struggles Vets Face Running Ads Alone
Many clinics try DIY Google Ads or LSAs and get frustrated by:
Wasting budget on irrelevant clicks (“dog groomer near me”)
Poor ad copy that doesn’t connect with pet owners
Missing tracking setup (no idea what’s working)
Complicated LSA verification and setup
That’s where an experienced Google Ads agency for veterinarians can make a major difference.
What a Veterinary Google Ads Agency Can Do for You
A skilled team manages everything for you:
Complete Google Ads & LSA setup
Keyword and competitor research
Ad copywriting that converts pet owners
Landing page optimization
Call and conversion tracking
Weekly optimization and reporting
With proper management, clinics often double their call volume and cut wasted ad spend within the first 30 days.
Proven Ad Strategies for Veterinary Clinics
✅ Run LSAs + Google Ads Together
Dominate search visibility by appearing twice on page one.
✅ Target Emergency & Specialty Keywords
“Emergency vet near me” and “TPLO surgery for dogs” are high-intent searches worth bidding on.
✅ Leverage Location Extensions & Call Tracking
Make it easy for mobile users to call with one tap.
✅ Highlight Reviews & Trust Signals
Positive Google reviews dramatically increase click-through and call rates.
✅ Use Mobile-Optimized Landing Pages
Over 70% of pet-related searches happen on mobile.
Example: How One Vet Hospital Got More TPLO Leads in Two Weeks Than in the Past 3 Months
An independently owned vet hospital in Colorado was running a Performance Max (Google Ads campaign Type) on their own and only tracking page visits. After restructuring campaigns, targeting and tracking:
Leads increased by 92% in 45 days (the new Vet Internist was booked out in the first week of starting)
Calls from LSAs averaged $45 per lead
Ad spend efficiency improved by 40%
They went from fighting for visibility to dominating the top of local searches.
Ready to Grow Your Veterinary Clinic with Google Ads & LSAs?
At Roman Digital, we specialize in helping veterinary clinics and hospitals attract more clients through Google Ads and Local Service Ads.
We handle everything from setup, optimization, and ongoing management,so you can focus on what you do best: caring for animals.